Fresh messaging, branding, and positioning
DIRT is the agency for construction, ConTech, property & building material companies who want a modern brand to match their capabilities.
Get the DIRT
Companies we covered in dirt
The next evolution of property, construction, and built-tech is here
Shouldn't your brand evolve too?
From 3D printing, Advanced Composites, and self-healing concrete to AI-driven predictive analytics, 5D BIM, and Digital Twins.
Dig in with a callWhat’s stopping clients from choosing you?
Check the boxes that feel true to see if DIRT can help:
Solid. You’re all good
Slide to DIRT-ify the message
“We provide tailored branding and messaging solutions to help construction companies position themselves effectively.”
Signs it’s time to get DIRTy
You’re entering a new market or offering new services
You’re getting ready to expand or merge your business, and need to look cohesive
Your brand is outdated, undefined, or just plain weak
“We struggled to tell our story in a way that felt true to who we are. Now, our website copy is clear, energised, and genuinely reflects our firm. The process reconnected our team to what we stand for and gave us real confidence in how we communicate our value. Thank you, Nikita! Our brand finally feels like us.”
David Koren
Director of Marketing, DeSimone Consulting Engineering
DIRT gives you three things you won’t find elsewhere
Whether you’re reimagining a legacy brand, targeting new markets, or pushing for more clients, we’ll position your brand to grow.
ABC specialists
Don’t waste your time explaining the basics to us. We eat, sleep, and breathe construction, ConTech, PropTech, building materials, and property development (which might explain the silicosis).
Everything in one
Smart strategy, memorable messaging, and striking design — all done under one roof.
Proven approach
Our DIRT Framework digs deep to unearth what makes you different. Then we build a brand that wins you more of the right projects.
The DIRT framework
Whether you’re reimagining a legacy brand, targeting new markets, or pushing for more clients, we’ll position your brand to grow.
Tell
Share your message with the distinctive voice and vibe your brand has been missing.
Refine
Sift out the jargon to find the jewels. This is where messaging and positioning combine.
Identify
Find the X-factor that makes you different. Plant your stake.
Discover
Dig deep to unearth your brand. This is the groundwork.
Once you're grounded, we get to work
Visual brand identity
Bold visuals that make you unforgettable. (Including your distinctive new logo.)
Website
Your work is state-of-the-art. Your website should be, too.
Winning assets
Persuasive, plain-English tools that make it easy for clients to say “You’re the one.”
*Note: The DIRT Design Bench is deep and wide
DIRT nails your positioning and messaging first. Then we bring in a designer with a style that matches your message. Instead of a generic template, you get the perfect creative partner for your project.
The Dirt files
Scratch the surface of our latest work and launches.
Our reputation is soiled solid
10+ years of foundational strategy for fertile brands
We make it happenAsk your mother if playing in the DIRT is right for you
Scroll past
If you love nothingburger words like innovative, cutting-edge, and solutions
If you want an agency that nods politely and says “yes” to all your ideas — even if they’re bad
If you want to play it safe (That’s OSHA’s job. Let’s have some fun)
Dig in
If you want a brand built for the present — not for 50 years ago
If you’d rather test construction-grade adhesives on your face than be boring
If you find this stock photo as unhinged as we do
Get in touchYou can wash your hands later
“Since launching the new website, clients have commented on how clear and strong the messaging is. The process helped us articulate what we’d always known about our practice but never put into words and that clarity has changed how we talk about our business, inside and out. Huge thanks to Nikita for creating and her team!”
Jason Dunlop
President, StudioMX